Reflections on Building a Bootstrapped Geospatial Business

Tom MacWright, after joining, reflects on building Placemark. It’s an honest account of what it’s like to build and grow a business—something we don’t see very often.

Placemark will live, but in what form isn’t entirely clear:

I’ve envisioned it as a tool that you can use for simple things but can grow into a tool you use professionally or semi-professionally, but maybe that’s not the future: the future is Canva, not Illustrator.

I’ve been wondering how the announcement of Felt, which happened around the same time as Placemark’s, would affect Placemark’s future. Felt has venture capital, a team of smart people, and a lot of buzz, whilst Placemark is a bootstrapped one-man show.